Building Social Presence

How To Optimize YouTube Videos To Rank – Keyword Research

By |November 19th, 2016|YouTube|

If you are interested in optimizing YouTube videos to rank higher in YouTube & Google’s search results this is information that you need to know! This is the second segment of our How To Optimize YouTube Videos To Rank series. If you haven’t had a chance to read part one, “How To Optimize YouTube Videos To Rank – Video Descriptions”, which focuses on optimizing video descriptions I suggest checking that out. In this segment we are going to focus on keyword research. After all, there is an infinite number of keywords to choose from so it’s imperative to pick the most effective word or phrase that not only describes your video, but reaches the greatest number of people in your target audience. Back To Basics [...]

How & When Spotify Updates Play Counts

By |October 23rd, 2016|Spotify|

Ever wonder how and when Spotify updates play counts on tracks? Our new Spotify clients certainly do. One of the services we provide are royalty eligible Spotify plays, so we are asked frequently how the play counter works and when new plays will show up on Spotify. As you may know Spotify does not update the number of times a song has been played in real time. In fact the whole process is a bit obscure and not very well documented to begin with. On top of that there’s a ton of conflicting and inaccurate information available regarding when play counters get updated. Most of this misinformation can be found on the Spotify community forums, which is a bit ironic considering Spotify’s technical support actually refers [...]

How To Optimize YouTube Videos To Rank – Video Descriptions

By |October 11th, 2016|YouTube|

This is the first segment of our How To Optimize YouTube Videos To Rank series. I thought we would start with the video description because so many people leave this section blank. From an SEO perspective not providing a detailed video description is a huge mistake, especially if you are trying to get your video to rank for a specific keyword. For anyone who is new to SEO (search engine optimization), keep in mind that YouTube is a search engine. Every time a word or phrase is entered into search, YouTube returns what it believes to be the most relevant videos to the specified term based on a number of metrics. We refer to these words or phrases as keywords. Quick Note About Video Titles [...]

How To Grow A YouTube Channel – Gamer Edition #1

By |October 3rd, 2016|YouTube|

If you’re a gamer who live streams, chances are you have a YouTube channel as well. If you don’t, I suggest setting up a YouTube channel as soon as possible (preferably after you’ve had a chance to finish reading this article) because there’s really no better way to grow your audience and build a brand than by publishing gameplay videos. Especially when you can easily create highlight videos from past Twitch broadcasts. Now most of you with channels already may be thinking, “Duh, thanks for telling me something I already know…”. Be that as it may, why do so many people with highlight & gameplay videos fail to create successful channels with a large following? After all, YouTube has over a BILLION users, how [...]

9 Effective Social Marketing Tips

By |July 22nd, 2016|Social Media Marketing|

Social media is a powerful marketing tool and it’s FREE! Using social networks to promote your business or brand is not only advantageous, but necessary to compete and build a strong internet presence. Marketing your business across a variety of social networks is a strategy that most people are aware of and have accepted. This is why nearly every person or business with an online presence can be found on one or more social networks. Unfortunately many people, especially those new to marketing through social media, struggle to create an effective social presence. Hopefully you are not one of the many people in this predicament, but if your social media efforts need a boost keep these tips in mind. #1: Your Voice Remember who [...]

Top Social Media Networks For Marketers

By |July 14th, 2016|Social Media Marketing|

Much like the universe, the world of social networking is vast and ever expanding. There are simply too many networks available to be able to manage a successful marketing campaign on all of them. Every marketer should ask themselves, “Which networks do I need to focus on to reach the most people and have the greatest impact?” This is an important question to ask because creating a successful social presence is a huge time commitment. The last thing you want is to waste hours behind a keyboard every week building a profile no one cares about. Most marketers invest at least five hours a week in social media efforts. I’m going to share the top networks marketers were focused on this past year based on a [...]

Welcome To Mass Media+

By |April 28th, 2016|Announcements|

Welcome to Mass Media+! We provide social authority services to improve the effectiveness of your social media campaigns. After all, we know just how difficult cutting through all the noise on social media to get noticed can be. What Does Mass Media+ Do? At the moment Mass Media+ provides 38 different social authority services between seven popular networks (YouTube, Twitter, Pinterest, Spotify, SoundCloud, Vimeo, and Vine). Whether we are helping to improve the performance of your YouTube videos by adding High Retention Views, Likes, or Reshares; every package we offer improves your campaigns with powerful social signals to increase exposure. How Do These Services Help? Our social authority services help in two ways. The first and most obvious impact our services have is [...]